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What we do

Research, Strategize then Activate Internet opportunities for your business.
We don’t just talk about it. We ACTIVATE business improvements.

Why we do this

We believe small and medium businesses want to take advantage of the commercial opportunities the Internet can bring, but simply don’t know how.

A typical business may have invested significantly in a website, but see little if any returns on this investment and so may be skeptical of potential benefits open to them.

SME’s are time poor so they don’t have the tie to invest in this aspect of their business. They need hands-on assistance. This leads to another barrier- who to turn to for assistance.

Our evidence shows that once business owners see results from eBusiness, then this attitude changes dramatically.

eBusiness Activators provide a comprehensive solution to improving SME’s eBusiness performance and hence overall business performance by providing a broad range of skills encompassing so much more than just technical ability.

Research and Evaluate

We evaluate the current state of a firm’s Internet activity from a business, marketing and technical viewpoint and provide a detailed written report.

Strategise and Do

We plan activity with the firm and then carry it out for them.

Typically this will involve:

  • Analysis of customer base
  • Commissioning web measurement systems
  • Looking for ways to improve business processes via the use of their website
  • New client acquisition via online advertising programs
  • Client retention via
    • Email marketing programs
    • Customer surveys
    • Refinement of the website.

These are low cost improvements but we recognize some firm’s website may need to be rebuild.

We set up measurement systems to provide feedback; monitor results on behalf of the firm and provide summary reports on regular basis. This feedback can take the form of in house training so the firm gradually absorbs the knowledge and confidence to tackle new projects themselves.

We allow the system to establish equilibrium and then assist as required to make further improvements.

What makes eBusiness Activators different?

We are all “hands on” practitioners who do this stuff everyday and whose income depends on doing it well.